Online Marketing
Location, location, location. Even online, The same principal applies. First you need
a good product or service that you believe in. It should stand out from your competitor.
It is unique and people either want it or need it. There is a demand for it, and you want
a piece of the market share. You've already created your "Product branding," complete
with Logo, business cards, 1-800 number, fax machine and email account.

You have a website that potential customers can view, maybe you even have an
e-commerce site. Your office is equipped with all the supplies you need. There's just one
thing missing. Nobody knows who you are. Search engines don't even know your site
exists. You need a better "Online" location.

The Internet has brought many benefits to online companies including low cost in
distribution of information and media to a worldwide audience. weneverforgetyou.com
can assist with a strategy that could include all aspects of online advertising for your
products or services, including market research, email marketing, and direct sales.
Demographics targeting vs. behavioral targeting is just one segment to consider.

Targeting by activity is a lot more effective then targeting by age, sex, geography,
and other general factors. This is The first step towards efficient online marketing.
Translation: We help you get better online  real estate.

Addressed / Unaddressed ad mail
Addressed and unaddressed ad mail are efficient and cost effective ways to
target a specific demographic, or neighborhood . Addressed ad mail and unaddressed
ad mail is very different from each other, and both carry two very different costs per
piece.

Addressed ad mail requires an Indicia ( picture on the left ), whereas unaddressed ad
mail allows for basic requirements. IE: bundles of 100's. Before we go to print we make
sure to reference Canada post size and weight regulations to ensure a proper delivery.
depending on what your product or service is, weneverforgetyou.com will suggest the
best route to go.

If you have a database or need one specific to your unique business demographic
weneverforgetyou.com can assist in all aspects of a successful ad mail campaign.
For example, If you are considering a campaign for the City of Toronto call us first.

Radio Advertising
Every radio station is operated with a specific market segment in mind. Despite there
being many radio stations, there are particular stations that target your specific market.
Potential customers may need to be exposed to a commercial three or four times
before they take action. Weneverforgetyou.com can assist with this type of exposure.

Radio advertising is often more cost effective than other media and It is proven fact
that Sound is stored in the memory more effectively than written words. 90% of the
Canadian population listens to the radio. If your audience is an older demographic you
may have a better chance of reaching them through radio versus Internet.

Affiliate programs
An affiliate program is a paid commission for referring a business, product or service.
Affiliate programs are a great way to make your web site profitable. There is such a
diverse range of web affiliate programs now available to suit any website.

Affiliate marketing can overlap with other internet marketing methods to a degree,
because affiliates often use simillar advertising methods. Affiliate marketing has grown
quickly since its inception. Weneverforgetyou.com can work with you to find the perfect
fit for your website. Here is an Affiliate Sample Using multiple advertising campaigns.
This is used for demonstration purposes only.

Pay per click (PPC)
Advertisers bid on keywords they believe their target market will use as search terms
when they are looking for a product or service. When a user types a keyword matching
the advertiser's keyword list, or views a page with relevant content, the advertiser's ad
can be shown. The biggest challenge a (PPC) advertiser may come across is properly
predicting the right keyword. Another challenge is using a keyword that every other
advertiser wants. How much are you willing to pay per click per day. (PPC) is a complex
system, that when done properly, will attract a lot of traffic to your site.

Depending on the search engine, minimum prices per click start at $0.01 up to $0.50.
This is referred to as Costs Per Click (CPC). A popular search term can cost much more
on a popular search engine. This type of advertising model could be subjected to click
fraud. Although the more popular search engines have automated systems to guard
against this.

Contextual advertising
Does your website have a lot of relevant content ? If so, you may want to consider
this form of advertising for your website. A contextual ad system can scan the text
of your Web site for keywords and return ads to the Web page based on what the
user is viewing, either through an ad placed on the page or as a pop-up ad. For
example, if the user is viewing a site about fishing, and the site uses contextual
advertising, the user might see ads for fishing-related companies, such as memorabilia
dealers or ticket sellers. Contextual advertising also is used by search engines to display
ads on their search results pages based on what word the users has searched for.

Offset / Web / Laser printing
When it comes to the printing trade industry, weneverforgetyou.com can assist you in
finding the best and most cost effective price for your project. Each printing project has
it's own unique service. There are many technicalities to consider before going to print.

Quality versus quantity, cost per unit, paper thickness. Do you want 80lb or 50lb gloss ?
4/4 or 3/1 ? 14pt card stock with an aqueous or U.V coat ? What is the Minimum delivery
requirement for Canada post ? What was my last PMS (Pantone Matching System) color
from our previous project ?

Weneverforgetyou.com does not print in-house. We broker all printing projects out and
as an experienced unbiased agent we find you the printer that We feel will best suit
your specific project and budget.