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Pay Per click (PPC) -The appropriate keyword / key phrase selection is critical to marketing success.
When a visitor clicks to your site through Google Ad Words or Yahoo Search Marketing they must reach
a page that is optimized to create a sale or meet other objectives, that the user finds useful or helpful.
Pay-per-click (PPC) pay-for-inclusion marketing helps ensure that your web site is quickly listed in 
search engines' sponsored sections.